Weight loss claims

This Advertising Guidance relates to slimming and weight loss claims. It covers the importance of ensuring slimming products, treatments and plans are . It sounds good-but weight loss claims are often misleading or fraudulent, and some products have health risks. Think carefully before buying any weight loss . There seems to be a new weight loss craze every other week.

Protein, low carb, grapefruit, milk, and nuts have all had their share of the limelight on the diet . That's one message from an FTC settlement with the makers of NutriMost weight-loss products. Here's another: don't make weight-loss claims . Losing weight is even harder when you start off believing a bunch of weight loss myths. We reveal the truth behind the weight loss myths. Want to know the key to losing weight?

The latest slew of claims about obesity suggest unless you are a younger sibling, do hours of . Some ads are touting the acai berry as a miracle weight loss cure. We cut through the hype to bring you the bottom line about acai and weight loss. Claims for diet products and programs that promise weight loss without effort usually don't work.

Before you spend money on products or programs that promise . You can spot false claims for weight loss in the same way you probably. This booklet has examples of extreme weight loss product claims.